Principles of Marketing
Philip Kotler, Gary Armstrong · 18th Edition · ISBN 9780136713364 · Pearson
Complete chapter-by-chapter study guide aligned with Principles of Marketing (18th Edition). Includes summaries, learning objectives, and exam-style practice questions for all 20 chapters.
Overview
Kotler and Armstrong's Principles of Marketing (18th Edition) is the most widely assigned introductory marketing text, framing the field around creating customer value and building profitable customer relationships. It opens with the foundations of marketing, company and marketing strategy, analyzing the marketing environment, and managing marketing information, then examines consumer and business buyer behavior. The core of the course develops the marketing mix — segmentation and targeting, products, services, and brands, new-product development, pricing, marketing channels, retailing, integrated marketing communications, advertising, personal selling, and digital, social, and mobile marketing — closing with competitive advantage, the global marketplace, and sustainable marketing. This study guide is built to match the textbook chapter for chapter, so you review in the same order your professor teaches and can connect the frameworks the course relies on. It is an independent, aligned study guide — not the textbook and not a copy of it — focused on the key concepts, frameworks, and applied reasoning so you can review high-yield material efficiently for exams.
Aligned with introductory principles of marketing courses, with practice that mirrors the frameworks, terminology, and applied case-style questions tested on course midterms and finals.
What you'll learn
The major topics this guide walks you through, matched to the textbook's order:
- Creating customer value and engagement
- Company and marketing strategy
- Analyzing the marketing environment
- Managing marketing information
- Consumer and business buyer behavior
- Segmentation, targeting, positioning
- Products, services, and brands
- New-product development
- Pricing strategies
- Marketing channels and retailing
- Integrated marketing communications
- Advertising and public relations
- Digital, social, and mobile marketing
- Global and sustainable marketing
Need the textbook itself?
Written by Philip Kotler and Gary Armstrong and published by Pearson, Principles of Marketing is the best-selling introductory marketing text, known for its customer-value framework and current examples, assigned in intro marketing courses worldwide.
Buy new, rent, or find a used copy of Principles of Marketing below. Make sure you get the 18th Edition (ISBN 9780136713364) — editions differ, so double-check before you order. We earn a small commission if you buy through these links — your price is unchanged.
Chapters covered
Every chapter below is fully covered in the PDF — summary, learning objectives, key terms, and exam-style practice questions with rationales.
Questions about this study guide
What exactly do I get?
A printable PDF study guide covering all 20 chapters of Principles of Marketing (18th Edition) — chapter summaries, learning objectives, and exam-style practice questions with rationales. One file, lifetime access, no subscription.
How soon will I get it?
Instantly. A download link appears on screen and lands in your inbox the moment your payment clears.
Does this match the 18th Edition?
Yes. It follows the 18th Edition (ISBN 9780136713364) chapter by chapter. A separate guide covers the 19th Edition, so confirm your edition.
Is marketing mostly frameworks and terms?
Largely yes, and the guide focuses on the key frameworks like the marketing mix and STP, plus the terminology that intro marketing exams emphasize.
Is this enough for my marketing final?
It is a strong chapter-by-chapter review. Pair it with your lectures and any assigned cases for the most complete preparation.
Will it match my edition?
This guide is built around the 18th Edition. If your class uses a different edition, chapter numbering may shift slightly, but the topics and learning objectives are usually unchanged.
Do I still need the textbook?
The study guide is a companion, not a replacement — it helps you study efficiently and review fast, but you'll still want the textbook for full depth and any assigned readings. You can buy new, rent, or find a used copy through the price links on this page.
What if it is not what I expected?
Every purchase is backed by a 14-day money-back guarantee — email us within 14 days for a full refund.
Is this a test bank or copied from the textbook?
No. This is an original study guide written to align with Principles of Marketing — summaries, objectives, and practice questions with rationales, not a reproduced publisher test bank or copied text.
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About this study guide
This is an original study guide written to align with the topics and learning objectives covered in Principles of Marketing (18th Edition) by Philip Kotler, Gary Armstrong. It is not affiliated with, endorsed by, or licensed by Pearson or the textbook's authors. All summaries, practice questions, and explanations are independently authored.