Principles of Marketing
Philip Kotler, Gary Armstrong, Sridhar Balasubramanian · 19th Edition · ISBN 9780137864898 · Pearson
Complete chapter-by-chapter study guide aligned with Principles of Marketing (19th Edition). Includes summaries, learning objectives, and exam-style practice questions for all 20 chapters.
Overview
Kotler and Armstrong's Principles of Marketing (19th Edition) is the leading introductory marketing text, organized around the central idea of creating customer value and building lasting customer relationships. It opens with the foundations of marketing and customer engagement, company and marketing strategy, analyzing the marketing environment, and managing marketing information, then covers consumer and business buyer behavior. The heart of the course develops the marketing mix — segmentation and targeting, products, services, and brands, new-product development, pricing, marketing channels, retailing, integrated marketing communications, advertising, personal selling, and direct, online, social, and mobile marketing — finishing with competitive advantage, the global marketplace, and sustainable marketing. This study guide is built to match the textbook chapter for chapter, so you study in the same order your professor teaches and can master the frameworks the course is built around. It is an independent, aligned study guide — not the textbook and not a reproduction of it — designed to surface the key concepts, frameworks, and applied reasoning for efficient exam review.
Aligned with introductory principles of marketing courses, with practice that mirrors the frameworks, terminology, and applied case-style questions tested on course midterms and finals.
What you'll learn
The major topics this guide walks you through, matched to the textbook's order:
- Creating customer value and engagement
- Company and marketing strategy
- Analyzing the marketing environment
- Managing marketing information
- Consumer and business buyer behavior
- Segmentation, targeting, positioning
- Products, services, and brands
- New-product development
- Pricing strategies
- Marketing channels and retailing
- Integrated marketing communications
- Advertising and personal selling
- Digital, social, and mobile marketing
- Global and sustainable marketing
Need the textbook itself?
By Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian and published by Pearson, Principles of Marketing is the best-selling intro marketing text, known for its customer-value framework and up-to-date digital and social marketing coverage.
Buy new, rent, or find a used copy of Principles of Marketing below. Make sure you get the 19th Edition (ISBN 9780137864898) — editions differ, so double-check before you order. We earn a small commission if you buy through these links — your price is unchanged.
Chapters covered
Every chapter below is fully covered in the PDF — summary, learning objectives, key terms, and exam-style practice questions with rationales.
Questions about this study guide
What exactly do I get?
A printable PDF study guide covering all 20 chapters of Principles of Marketing (19th Edition) — chapter summaries, learning objectives, and exam-style practice questions with rationales. One file, lifetime access, no subscription.
How soon will I get it?
Instantly. A download link appears on screen and lands in your inbox the moment your payment clears.
Is this the 19th Edition guide?
Yes. It aligns with the 19th Edition (ISBN 9780137864898). A separate guide covers the 18th Edition, so check your syllabus.
Does it cover digital and social media marketing?
Yes. The guide includes the chapters on direct, online, social, and mobile marketing, which this edition continues to expand.
Will this help me apply the frameworks, not just memorize them?
Yes. The practice emphasizes applying frameworks like the marketing mix and STP to scenarios, which is how marketing exams typically test.
Will it match my edition?
This guide is built around the 19th Edition. If your class uses a different edition, chapter numbering may shift slightly, but the topics and learning objectives are usually unchanged.
Do I still need the textbook?
The study guide is a companion, not a replacement — it helps you study efficiently and review fast, but you'll still want the textbook for full depth and any assigned readings. You can buy new, rent, or find a used copy through the price links on this page.
What if it is not what I expected?
Every purchase is backed by a 14-day money-back guarantee — email us within 14 days for a full refund.
Is this a test bank or copied from the textbook?
No. This is an original study guide written to align with Principles of Marketing — summaries, objectives, and practice questions with rationales, not a reproduced publisher test bank or copied text.
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About this study guide
This is an original study guide written to align with the topics and learning objectives covered in Principles of Marketing (19th Edition) by Philip Kotler, Gary Armstrong, Sridhar Balasubramanian. It is not affiliated with, endorsed by, or licensed by Pearson or the textbook's authors. All summaries, practice questions, and explanations are independently authored.